Display device



W. H. AVERILL DISPLAY DEVICE Filed Nov. 5, 1924 Zfli/Ziam an: 717aPatented July lS, 1 9 26. g 1 p U ED TATES AVERILL, or noncnnsrnrv,MASSACHUSETTS, AssIeNon To DRUG 00., or eosron, ranssacnnsnrrs;

WILLIAM H.

I 1,592,413 rarest UNITED nisrnnY DEVICE.

Application filed November This invention relates to display devices andwith regard to certain more specific fe'a tures thereof to. acollapsible frame adapted to be setup inthe form of an easel to (i playboxes. It is more particularly adapted to display boxes such. as are incommon use for confectionery having a cover which is entirely removablefrom the box I The invention has for one of its objects to provide avery inexpensive and reliably effective easel for displaying not onlythe conprovide asubframe whichis designed to the tents of the box, butthe cover as well. This enables the merchant to convey to the public animpressionof the'confections or other merchandise contained in the box,and also an idea of the package as it will bepurchased with coverdesign,trade-marks, manufacturers name, and descriptions of the Y quality,weight and material of the box.

Another object of the invention is to provide a display device of thecharacter above mentioned which may be easily collapsed for purposesoftransportation and storage, and

which may be as easilyre-arranged intocthe form of an easel supporting abox with contents exposed to view, but protected fromdust and arrangedin highly sanitary form."

In the drawings wherein is shown one of the various possible forms ofthe invena tion,- 1 I I Figure 1 is a view in perspective of theimproved display frame set up to hold a box, but with the box covereliminated from the view in order to show the construction of that partof the frame which holds the cover. 7 v

Figure 2 is a perspective view looking towards the rear of the frame.

Figure 3 is a sectional view of the display frame in collapsedcondition.

Referring now more particularly to the drawings, a front or face frame10 is composed of a wire 11 bent in invertedU-shape with the lower'legsof the inverted U bent back upon themselves to form rails 12, one oneither side of the frame. These rails are carried upwardly a little everhalf wayand soldered as indicated at point 13. At the extreme lower endofthe inverted U frame 11 the legs of the 'U are connected by atransverse strip 14; of thin sheet metal, the op-' posite ends of thestrip being folded around 5, 1924. ,Serial No. 747,978.

vide a suitable contact edge for the'display frame when n position at atable or counter.

The formation of the upper edge of the transverse strip 1 1 as indicatedat is of channel shape to receive the glass window 1? arranged andsecured in, position as incheated 1n Figuresl and 3, by thin metalstrips '18, 19 and 20. These strips serve to proper size of the boxwhich it is intended to display. This construction leaves above thesub-frame a loop of the wirell of proper size to receive the boxcoverasindicated in which are adapted'to take in behind a box arrangedbeneath the window of the front frame; A i

The assembly :is'made by presenting the fbox 25-110 the rear of thefront face frame opposite the window; isthen moved from its collapsedposition The rear frame 22 as indicated in FigureS, along the rails 12until suitable engagement is made of the inwardly projecting members 24with the base of thebox 25. This assembly will cause the frame to standeasel fashion, supported along a line of contact with the turned edge 16of transverse strip 1 1 of the front frame and a transversely extend ingportion of the rear frame. having been introduced and the assemblysetupinflstare fashion, the box cover mar be passedin to the loop whichis formed by the upper U-shaped'section of the front frame. The deviceis particularly suitable forfboxes'with flanged covers inasmuch as' theflange of the box' obscures the wire of the front frame.

with said box to form an easel and display The box 7 the box, said frontface frame having an upper loop to receive and retain the box cover indisplay above the box.

2. A display frame comprising a front face frame and a rear frame joinedthere with so as to be movable therealong to assume different positions,the rear fran'ie having inwardly extending portions t ed to take inunder a box inserted bet the two frames and thereby cause the box andframe to stand easel fashion, and the front frame having means forreceiving and retaining a separate box cover.

3. A display frame coi'nprising a front face frame and a rear framejoined therewith so as to be n'ovable therealong to :is sunie differentpositions, the front rame having a lower cross strip adapted to serve asan inscriptionplate, a window above'the strip and a means above thewindow to receive and hold a box cover, the rear frame having means forreceiving a box between it and the window portion of the front frame.

l. In a device'of the character described, in combination, a front framecomprising a large loop-divided into an upper open loop section and alower window section, said frame having side rails, a rear frame coirneeted to the front frame at the side rails and adapted to be movedalong said rails into different positions at an angle to the front frameuntil the upper ends of the rails are reached and the rear frame may beswung into substantially parallel relation with the front frame.

In a collapsible display device, in combination, a front face framecomprising a rectangular loop'having a lower frame with a transparentshield, and a rear supporting frame, slidable up and down the lowerframe of the loop and having an inwardly bent portion to take under abox positioned -r4an5t the shield, the connection between ie front andrear frames providing for a metal movement of the rear frame at anyposition assumed in the sliding movement thereof on the loop.

6. A display frame for a box and deep cover, comprising a loop framewith lower portion provided with a transparent shield, means for holdinga box in stare fashion against the back of the shield, the loop frameextending sufficiently beyond to bodily receive the cover of the box.and bound its edges thereby holding it adjacent the box.

VILLIAM H. AVERILL.

